OVERVIEW
The Frascione collection was born in 1893 from the
passion of Enrico Frascione. With a business that has lasted for more than a century, today he
is in the fourth generation of the family. In 2009, under the guidance of Federico Gandolfi
Vannini, Enrico's great-grandson, the Frascione Arte Gallery opened in Florence in via
Maggio. Federico, carrying on a family passion, has been able to enrich and expand the centenary
heritage.
client
Federico Gandolfi Vannini
DELIVERABLES
BRANDING
VISUAL IDENTITY
PACKAGING
lettering
The gallery specializes in Italian paintings from the 14th to the 17th
century with a particular predilection for the works of the Tuscan school, therefore the chosen
mood works with a strong concept linked to Italian culture and its history. We created a custom
wordmark using as inspiration an old poster belonging to a printing house in Turin and from
there we manually drew all the characters that make up the word Frascione.
