Visual identity
A vibrant, contemporary and fresh visual identity for the Civic Museum of
Siena. We sought to create a broad identity that would tend to be welcoming, inclusive and
connect the old and the new, the classic and the modern. The new logo is quite contemporary, but
derives from the essence of the letterforms and symbols found in the frescoes.
Visual identity
The journey for the creation of the coordinated image its root in the
intricate geometries and rich motifs discovered within the museum walls themselves. This is not
just a starting point, but a light of inspiration, a true tribute to the sophistication and
artistic mastery that reside within the museum. Every curve, every line draws life from the
extraordinary works preserved and the countless stories told by the single object, transforming
them into a dynamic and unified image that shines with history and culture.
OVERVIEW
The visual identity of the Museo Civico di Siena plays with the colors and
shapes of the logo by superimposing the brand itself, creating a new and fresh but at the same
time inclusive and accessible universe.
The patterns created by the union of the shapes are
reminiscent of the vibrant and complex frescoes found inside the museum, but the final result
gives us a modern and new look.
The visual identity of the museum works well on paper
print, on posters, welcome banners at the museum entrance, stationary and merchandising, but
also in the digital universe, thanks to the creation of a complete design system that makes the
customer independent in the creation of new multimedia projects thanks to the development of
precise and clear guidelines.
