OVERVIEW
A modern take on the traditional coffee shop, Doppio
Caffè is an elevated experience where flavor is crucial, sourcing for the highest quality
ingredients from around the world.Established in Riyadh, Doppio serves an array of specialty
coffees and in-house baked pastries. To stand out in Saudi Arabia's growing specialty
coffee culture, we conceived an identity system that reflects a long-standing coffee brewing
tradition, inspired by vintage burlap coffee bags, and introduces a symbol that best represents
Doppio's attributes: the Arabian Horse.
DELIVERABLES
BRANDING
VISUAL IDENTITY
PACKAGING
IN COLLABORATION
BARDO INDUSTRIES
Arabian Horse
Arabians are one of the oldest and purest breeds of riding horses. They are
fast, enduring, intelligent and, after centuries of close coexistence with humans, loyal and
friendly. They are elegant and refined, yet strong and relentless. Just like the Arabian Horse,
Doppio is the purebred noble companion that joins you every day.
Special Edition
This line was inspired by the sabino and rabicano color patterns on the
Arabian Horses’ coats, that resemble the natural shapes that appear on a foamy cup of coffee.The
result is an organic and distinctive composition with a strong artistic signature —much like the
art of brewing coffee.
